We wandered into a glasses shop today and ended up buying a pair of Oakley/ Ducatti sunglasses. Okay so it is getting a little hotter but I don’t normally do this type of thing. There’s a word for this… impulse I think.

But lets look at what happened at the point of purchase.

1. We saw a wall full of glasses in the window, and then noticed some brands around them. After placing ourselves within certain brands, (we both had different segments, obviously), and admiring the models, my eyes wandered inside to see that there was more to look at inside.

2. After selecting a certain style that seemed to suit me the assistant found other options for me to try (brand was not considered here – it was only “did it fit ME”).

3. It was obvious that one particular set was my favourite; the assisant saw this too and removed the price tag so I could try it on again (it also meant the price no longer came into the equation).

4. We got down to a choice between Ray-ban or Oakley. It did seem to be a choice based on brand as the word Oakley seemed to swing it for my wife (come on who really makes the decisions here?)

5. Sold – one pair of Oakley sunglasses.

6. Here comes the interesting part. The marketing material that came with the sunglasses included a nice box with a picture of a Ducatti bike, a mini poster showing Ducatti “stuff” and a nice Oakley info sheet that went into detail of why I now have the best sunglasses I’ll ever need.

I’ll try to post some pictures later. I’m off to do some serious sunglass wearing.