This may be a minor example of what is going on in the packaging world, but it is one that really threw me into frustration when I got it home.

Here we have a very simple toothpaste pack. That is until you squeeze the outer box to reveal that half of the box is empty. On closer inspection; this isn’t a mistake (even the shop assistant confirms this), we do in fact have 2 boxes put into a box big enough for 4 – why?

How can this still be acceptable when one of the major things on peoples minds (or at least should be on their mind) is that of waste and resources. Not to mention the consumer buying less for what they think was more.

Not going into detail about transportation costs, paper and print wastage, retail space and the many other areas that this single act has affected.

Please – let’s use less packaging! use packaging that is reused or recycled, and make sure it is recycled.